Social Media Analytics

Systems

SMA

Lecture 2

Internal Analytic Tools

Facebook Insights - 1

Overview

Facebook Insights 1

Facebook Insights - 2

Posts

Facebook Insights 2

Additional engagement metric: post clicks

Facebook Insights - 3

Audience activity

Only in aggregated form. But it's possible to try to estimate best posting time interval.

Facebook Insights 3

P.S.: In VK it's possible to track every subscriber. But it's quite tricky.

Facebook Insights - 4

Timeline views

Recall reach estimates from lecture 1?

Facebook Insights 4

It's page with ~60k likes: 0,1% reaches timeline!

Facebook Insights - 5

Audience

Only in aggregated form.

Facebook Insights 5

The same audience categories are available for reached and engaged users.

Facebook Insights - 6

Export: download .xls or .csv and do the science!

Facebook Insights 6

Twitter Analytics - 1

Overview

Twitter Analytics 1

Impressions = Reach

Twitter Analytics - 2

Tweet by tweet overview

Twitter Analytics 2

Engagement = all possible actions

(RT, @, Favor, all types of links clicks)

Twitter Analytics - 3

Statistics for separate types of engagements

Clicks are not separated. Use Export to explore full data .csv.

Twitter Analytics 3 Twitter Analytics 4

Twitter Analytics - 4

Audience

Twitter Analytics 6

Location, Gender, Interests (estimates)

No age data.

No export abilities.

VK.com page statistics - 1

Pages: Visitors, Reach, Activity

VK Stats 1

VK.com page statistics - 2

A lot of info, but no stats for subscribers

VK Stats 2

VK.com page statistics - 2

My favorite: .csv export

VK Stats 3

Third party Analytic Tools

  • SocialBakers
  • Simply Measured
  • uberVU
  • Klout
  • Amplifr
  • Nippel
  • Gravity Tool

SocialBakers - 1

SocialBakers 1

Detailed monitoring for: Facebook, Twitter, YouTube, VK

Experimental reports for: Instagram, LinkedIn

SocialBakers - 2

PTA-like measurement

SocialBakers 2

SocialBakers - 3

Date-Time estimations

SocialBakers 3

Data for every plot could be exported to .csv

SocialBakers - 4

Engaging interactions

SocialBakers 4

Only public available parameters are used (no reach, impressions, clicks)

Simply Measured - 1

Simply Measured 1

simplymeasured.com

Facebook, Twitter, YouTube, Instagram, Google+, Tumblr, LinkedIn, Vine reports The End

Simply Measured - 2

Simply Measured 3

There are different unrelated reports.

Though some reports are quite interesting and exclusive.

One needs to choose report type, specify dates, and get the report.

It's possible to schedule reports.

Simply Measured - 3

Any report could be exported to .xls or .ppt file.

Simply Measured 2

uberVU - 1

Used as a part of Hoot Suite CRM

uberVU 1

uberVU - 2

Engagement metrics, sentiment, geo and gender data.

uberVU 2

Klout - 1

Measuring influence in social media.

Klout 1

Cumulative score on 0-100 scale.

Klout - 2

Klout 2

Was broken a lot of times:

Klout - 3

Klout 3

Though it's steel widely used, and algorithm instantly updated.

Moreover, there are some alternatives. Like PeerIndex.

From Russia with love - 1

Nippel App

Nippel

From Russia with love - 2

Gravity tool

Gravity

http://gravityagency.com

From Russia with love - 3

logo

https://amplifr.com

Amplifg

http://evilmartians.ru

The End

Bonus Track

smapy - Social media anatomist for Python

It's a python package. Meta-wrapper: open set of connectors.

The main purpose is to bring to network data required similarity. There is no need to care about how alike concepts are called in different networks (i.e. “tweet” in Twitter, “status” in Facebook, or “post” in Livejournal), and what exactly endpoints you should use.